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Acta Constitutiva De La Empresa Coca Colal
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How Coca Cola became the most popular soft drink in Mexico
Coca Cola is a global brand that has been enjoyed by millions of people around the world for more than a century. But how did it become the most popular soft drink in Mexico, a country with a rich and diverse culture and history The answer lies in the Acta Constitutiva De La Empresa Coca Cola, the founding document of the company that started bottling and distributing Coca Cola in Mexico in 1942.
The Acta Constitutiva De La Empresa Coca Cola was created by Antonio Armendariz Roca, a Mexican businessman and diplomat who had a vision of bringing the refreshing beverage to his country. He obtained a license from Pepsi Cola, a regional Coca Cola bottling concern that had been producing drinks for the Mexican government during World War II. He then opened the first soft drink bottling plant in Mexico City, using the name Coca Cola.
Armendariz Roca was not only a successful entrepreneur, but also a prominent figure in Mexican politics and diplomacy. He served as the Ambassador to the United States from 1946 to 1952, and was instrumental in strengthening the relations between the two countries. He also played a key role in negotiating the North American Free Trade Agreement (NAFTA) in 1994, which boosted trade and investment between Mexico, the US and Canada.
When Armendariz Roca retired from his diplomatic career, he sold his company to Roberto Villagra y Villagra, a direct descendant of his. Villagra y Villagra continued to expand the business and acquired the rights to use the Coca Cola trademark in Mexico. He also modernized the production and distribution processes, and introduced new products and flavors to cater to the diverse tastes of Mexican consumers.
Today, Coca Cola is the most consumed soft drink in Mexico, with a market share of over 70%. The company employs more than 90,000 people and operates 64 bottling plants across the country. It also supports various social and environmental initiatives, such as providing clean water, promoting recycling, and empowering women entrepreneurs. The company's slogan "The world is made better through Coca Cola" reflects its commitment to creating value for its customers, shareholders and communities.
The Acta Constitutiva De La Empresa Coca Cola is not only a legal document, but also a historical one. It tells the story of how a visionary leader brought a global brand to Mexico, and how his legacy lives on through his successors. It also shows how Coca Cola has adapted to the changing needs and preferences of Mexican consumers, while staying true to its core values and principles.
One of the factors that contributed to the success of Coca Cola in Mexico was its ability to connect with the local culture and traditions. For example, Coca Cola sponsored the annual celebration of the Day of the Dead, a festival that honors the deceased and celebrates life. Coca Cola created special bottles and cans with colorful designs inspired by the folk art of the event. It also partnered with local artists and celebrities to create murals and installations that showcased the diversity and creativity of Mexican culture.
Another factor that made Coca Cola popular in Mexico was its innovation and variety. Coca Cola introduced new products and flavors that appealed to different segments and occasions. For example, it launched Coca Cola Light, a low-calorie version of the drink, for health-conscious consumers. It also launched Coca Cola Zero, a sugar-free version of the drink, for young and adventurous consumers. It also launched Coca Cola Life, a stevia-sweetened version of the drink, for natural and organic consumers. It also launched Coca Cola Cinnamon, a seasonal flavor of the drink, for festive and cozy consumers.
A third factor that boosted Coca Cola's growth in Mexico was its social responsibility and sustainability. Coca Cola recognized the importance of giving back to the communities where it operates and protecting the environment